Sons of Anarchy

FX
Digital

For the return of the hard-hitting Sons of Anarchy, FX wanted to highlight the give-me-hell attitude of a violent, drug-running biker gang. We created an aggressive, page takeover that begins from a 300×250 and eventually sets the whole page on fire. Along with other ads that showed some of the balmier clips from the show, it set the tone for a season full of brawling, boozing and – well – Anarchy.

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