2013 Movie Awards
For the 2013 Movie Awards, MTV signed on the irrepressibly funny, Rebel Wilson as its host for the event. To build buzz and awareness for the show and its over-the-top host, we created an attention-getting page takeover on sites popular with our target. The creative literally exploded onto the page on the day of the show to drive tune-in. The result? The 2013 MTV Movie Awards was one of the highest rated award shows in the brand’s history.