Entertainment One

The Entertainment One film, Diana, chronicles the last two years of the Princess’s tumultuous life and little-known relationship with Dr. Hasnat Khan. To create awareness and intent to view the movie, we developed a strategy called “The Dualities of Diana.” The campaign came to life with a digital campaign, including standard flash and rich media units, site takeovers, a motion poster and website. Every piece of the campaign reminded viewers of the public life of the most famous woman of our time while revealing a private life that Diana managed to keep to herself and a small circle of confidantes.