Brand Campaign

St. Ives

MAUDE’s visually arresting campaign for St. Ives Body Lotion is informed by the strategic positioning of “Live life radiantly.” This aspirational call-to-action helped differentiate St. Ives from the competition while making an emotional connection with our Millennial female target. The campaign features an iconic bubble emanating from the St. Ives bottle for an unmistakable mnemonic device and a visual “red thread” that connects the entire campaign. Each execution brings the 100% natural ingredients to life, inviting the viewer into the radiant world of St. Ives.