Lizard Lick Towing
Season 2 of the truTV hit, Lizard Lick Towing, demanded creative that was as big, bold and in-your-face as Ron Shirley, his wife Amy and best bud Bobby. We brought the team’s “lick or get licked” motto to life with a pair of breakthrough digital units. In one page takeover unit, the Lizard Lick tow truck hauls away the homepage of a popular site to reveal the key art and a video sampling opportunity. In another roadblock unit, the signature tow truck leaves one banner to repo a sports car in another. These are just two examples of work that helped propel Lizard Lick Towing to it’s highest ratings ever.